Indian smartphone shipment hits a record high in Q3 2020. This comes after smartphone shipment dropped almost by 50% in Q2 2020 due to Covid-19 Pandemic in the country. This made a historic low in the smartphone market but Q3 came with a boost giving us a record high.
Smartphone shipments in India reached 50 Million units in Q3 2020 which is reported by the tracking firm Canalys. 8% Growth was seen all over in comparison with the last year. India saw 46.2 million units shipments back in Q3 2019.
Canalys Analyst, Adwait Mardikar said that it three months lockdown period had created a perfect atmosphere for sustained growth. The online players such as Amazon and Flipkart has played a major role in making this happen through their Festive sale.
Total smartphone shipments by Chinese vendors have seen a rise of 76% from 74% from last year in spite of the ongoing tension going on between India and China in the past few months.
Indian Smartphone Annual Shipment Growth
| Vendor | Q3 2020 shipments (million) | Q3 2020 Market share | Q3 2019 shipments (million) | Q3 2019 Market share | Annual growth |
| Xiaomi | 13.1 | 26.1% | 12.0 | 25.9% | +9% |
| Samsung | 10.2 | 20.4% | 9.5 | 20.6% | +7% |
| Vivo | 8.8 | 17.6% | 7.4 | 16.0% | +19% |
| Realme | 8.7 | 17.4% | 7.1 | 15.3% | +23% |
| Oppo | 6.1 | 12.1% | 5.7 | 12.3% | +6% |
| Others | 3.1 | 6.3% | 4.5 | 9.8% | -31% |
| Total | 50.0 | 100.0% | 46.2 | 100.0% | +8% |
As we can see in the table above, Xiaomi has secured the number one position with an annual growth of 9% with 26.1% market share and making 13.1 million shipments in Q3 2020 followed by Samsung overtaking Vivo from last year and getting second place with an annual growth of 7% with 20.4% market share and making 10.2 million shipments. Samsung’s budget phones have helped to compete with the other Chinese brands that offer mid-range smartphones.
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It is not shown in the table above but Canalys noted that Apple has reported growth in double digits. It is said that Apple has delivered nearly 800,000 units in Q3 2020. The growth is reported because Apple is making an effort in entering the Indian market and running promotions and offers on their online stores, for example, trade-ins, giving free AirPods with an iPhone, and many more. Canalys also cautioned Apple for the pricing of the new Apple 12 series as India is not yet ready for 5G network.