Micromax recently made an announcement of its comeback in the smartphone market with its new ‘IN’ line of affordable smartphones. This comes after the company received PLI (Production-linked incentives) sanctioned from the Indian Government. This scheme encourages the production to be manufactured in India with High-quality products at an affordable price range, making a step closer to Atma Nirbhar Bharat, an initiative taken by our Prime Minister, Narendra Modi.
A video posted on Micromax’s official social media handles in which it featured the co-founder of Micromax, he announced
endeavour is to bring India on the global smartphone map again with ‘in’ mobiles
Well he did not provide any information on the upcoming line-up of ‘IN’ smartphones, but according to an online leak, Micromax can launch two smartphones
What are the features and spec of Micromax IN?
Two smartphones that are expected to launch will be packed with MediaTek chipsets. There could be two variants available for purchase such as 2GB RAM and 32GB Storage, 3GB RAM and 32GB Storage. One of the two launches will have MediaTek G35 processor and the other smartphone could get MediaTek G85 processor. The smartphone with G35 could get a 6.5-inch HD+ display and 5000 mAh battery.
What is the Pricing of Micromax IN?
The official price of Micromax IN is not revealed yet, but it is said to cost between Rs.7000 and Rs.15000. With this price range, it can easily compete with brands such as Realme, Samsung Budget phones, Xiaomi, Vivo, Oppo, etc.
With this Micromax launching its new line-up, it could make a perfect entry for the brand to re-enter the smartphone market. The company is set to invest Rs.500 crore and build new products according to the Indian market. The new smartphone will be launched under the ‘IN’ brand.